Someone once said that the next best thing to sliced bread is peanut butter. But for a growing number of our customers, Peanut Butter & Co. brand peanut butter on sliced bread is THE best thing period.
We are always asked about our formula for success. We see it this way: as kids, we grow up eating peanut butter sandwiches. But many of us never really lose our taste for this sticky stuff. Most of the peanut butter on the supermarket shelves are formulated, packaged and marketed with kids in mind. But in reality, adults eat more peanut butter than kids every day. And while most adults grew up on mass market brands, as we get older, we are ready for something a bit more sophisticated. And that's where Peanut Butter & Co. comes in. We're the good-for-you, indulgent treat that appeals to adults as well as kids.
Peanut Butter & Co.'s line of all-natural peanut butter contains no hydrogenated oils, no cholesterol, no trans-fats and, no high fructose corn syrup. Our flavors are gluten-free, vegan (except for The Bee's Knees which is vegetarian), and certified kosher. Lastly, but just as importantly, we only use USA-grown peanuts in our peanut butter.
At Peanut Butter & Co., we continue to find ways to bring you healthful and delicious products. We've just introduced our new line of all-natural baking mixes as well as peanut butter packets that you can enjoy on the go. We've got lots more in store, so please keep us company on your journey to deliciousness!
About the Peanut Butter Guy
Lee Zalben is the founder and president of New York City's world famous Peanut Butter & Co., and the man behind "gourmet peanut butter." Lee grew up in Philadelphia eating a lot of peanut butter. And while an under-graduate student at Vassar College, he always won the fierce competitions he and his friends held for the wackiest but best-tasting peanut butter sandwich during late night study breaks. It was then where the idea of opening a peanut butter sandwich shop sprouted.
After college, Lee worked in advertising and publishing but he never forgot his dream of opening a peanut butter sandwich shop. While walking in Greenwich Village one day, he spotted a vacant storefront near NY University. Quitting his job the next day, the 26-year old entrepreneur-to-be started developing a business plan for his dream shop. On December 21, 1998, the vacant storefront became the Peanut Butter & Co. Sandwich Shop, offering not just various kinds of peanut butter sandwiches like The Elvis and Pregnant Lady but also peanut butter in newfangled flavors like Dark Chocolate Dreams and Cinnamon Raisin Swirl.
It was only a matter of time when people started clamoring to take the peanut butter home. Today, Peanut Butter & Co. is sold in ten delicious flavors in over 10,000 stores around the country and in Canada, the U.K., Japan, and Hong Kong. And the sandwich shop has turned into a pilgrimage site for many peanut butter lovers all over the world. Lee's dream to open a peanut butter sandwich shop did not just become a reality, but he also created the market for specialty peanut butter.